At W Live during All-Star Weekend in Indy, DICK’S Sporting Goods—alongside Nike and Jordan—delivered a basketball-first experience that put fans inside the game. As ACD during my time at Motive, I helped lead the creative vision from concept through execution, shaping the look, feel, and flow of an immersive space built around athlete access, hands-on fan moments, and high-energy retail.

From on-court challenges to live content stage programming and dynamic screen content, every detail was designed and executed from the ground up to celebrate women’s basketball and elevate DICK’S as a true WNBA partner.

Ballers Park

On-court challenges inspired by WNBA stars let fans test their skills & latest Nike & Jordan footwear—from A’ja Wilson’s power to Caitlin Clark’s range and Sabrina Ionescu’s quickness.

CONTENT STAGE

An elevated stage with dual 10-foot LED screens anchored the experience, bringing live athlete moments, fan engagement, and bold brand content to the center of the action.

INTEGRATED RETAIL

Interactive LED displays, dynamic shoe pedestals, and custom apparel storytelling transformed retail into an immersive, athlete-led experience.