Ranch Rider Spirits
design • illustration
Ranch Rider Spirits needed a refreshed packaging system that felt bold, confident, and shelf-ready. I led the evolution of the hard seltzer design by reimagining the brand’s cowgirl icon—illustrating her on horseback to bring more movement, personality, and Western authenticity to the can.
Working with my team, we extended the refreshed look across the full packaging system, from single cans to four-packs, variety packs, and case trays. The new look was met with immediate excitement from the client and helped the brand secure placement in Costco—proving the impact of a thoughtful, cohesive refresh.
Fact & Fiction Team: Kyle Taylor, Founder/Partner | Rob Lewis, ECD | Ricky Lambert, ACD | Brendan Wray, Designer
Photography by Brayden Heath, Images from Ranch Rider Instagram