To drive Propel purchases through Walmart Express Delivery, we reframed convenience as empowerment—showing that prioritizing yourself doesn’t have to mean adding more to your plate.

As the art director, I helped develop the campaign concept and script, bringing “Sweat the Workout. Not the To-Do List.” to life through high-energy OLV and short-form content. The work positioned Propel Energy Boost and Walmart Express Delivery as partners in keeping the focus on fitness—while the errands take care of themselves.