DICK’S Sporting Goods
It’s Her Shot
CREATIVE DIRECTION • DESIGN
It’s Her Shot is a traveling basketball experience built for girls who ball—rooted in joy, confidence, and community. From day one, I helped shape the platform by designing the original logo and establishing the look, feel, and experience that still defines the program today.
As creative lead, I guided a team of designers and creatives in bringing the experience to life across cities nationwide—evolving the brand year over year while creating space for girls to grow their game and feel supported on and off the court.
It’s Her Shot is about impact—giving girls the freedom to play, the confidence to try, and a community that shows up.
The court is open. It’s Her Shot.
2025
Parent Feedback
“We loved everything about this clinic! It was such an amazing experience and we can’t wait for future opportunities to be apart of it again!”
—Las Vegas Parent
“My daughter enjoyed her experience so much. She said it was the best day she ever had and enjoyed the energy. She enjoyed the coaches and being able to implement the skills that she learned.”
—Indy Parent
“It is a phenomenal opportunity for young ladies, with beautiful gifts from Nike, Dick’s Sporting Goods, and celebrities. It is a great motivator for those who lack support through school teams, AAU participation, or the ability to afford sneakers or basketball event attendance.”
—New York Parent
2024
2023
2022
2021
Motive Team: Matt Statman, Founder/CEO | Mathew Proctor, CD | Meredith Rowe, ACD | Sidney Pinger, Designer | Kelsey Ruggaard, Designer | Nolan Addison, Production Designer | Deirdre Lafferty • Vernon Walker • Connor Kreidle • Derrick Gomez • Andrew Rockman •Abby Wietro • Grace Sullivan, Brand Experience