Cheetos is PROUD TO BE THE 2nd BEST BUFFALO THING

Cheetos Crunchy Buffalo leaned into a simple truth: we’ll never be spicy, sauce-soaked chicken wings—but we’re proud to be the second-best Buffalo thing. Launched just in time for the Super Bowl with CJ Stroud (the #2 draft pick of 2023), the campaign spoke directly to wing lovers, delivering the Buffalo flavor they craved in Cheetos form.

I helped create and launch the 360 campaign—art directing the shoot and bringing the idea to life through script development, OOH design, and social content, ensuring the work hit with bold visuals and classic Cheetos energy.