Halo Top’s Instagram was already winning—but there was room to play bigger. While at Fact & Fiction, I helped evolve the brand’s visual language and introduce new creative lanes designed to surprise, satisfy, and keep fans coming back. The result was measurable growth in both followers and engagement.

From oddly satisfying GIFs to playful product launches, this is a curated mix of standout concepts created to stop the scroll and push the brand forward.