DICK’S Sporting Goods
It’s Her Shot

EXPERIENTIAL EVENT DESIGN • EVENT ACTIVATION IDEATION • CREATIVE DIRECTION

DICK’S Sporting Goods, alongside Nike and the WNBA, joined forces with WNBA players, basketball influencers, coaches and even legends, to host It’s Her Shot for the 3rd year in a row.

Taking over various courts throughout the country—we hosted one-day basketball events that empowered young female ballers to take their place on the court. From open court sessions to pro-led clinics, giveaways and live DJ sets—we celebrated the call-your-own-fouls, laid-back, it’s-ok-to-miss-that-jumpshot spirit of pick-up hoops. With plenty of empowering moments along the way, we encouraged young ballers from all over each market to come out and play.

The court is open and It’s Her Shot!