Chili’s Cyber Monday

art direction • design • SOcial Strategy

Launching on the largest online shopping day of the year, The Chili’s Cyber Monday store was a one-day-only activation that left guests buzzing for more. Chili’s stocked limited quantities of their famous swag to push out on all their digital channels. From a custom website to Instagram—I was in charge of art directing each item with the hopes of selling out—which they did.