WHEN ROCKSTAR ROLLED OUT AN ENTIRELY NEW BOOSTED IDENTITY, THE BRAND TAPPED MOTIVE TO BRING TO LIFE THE FLAVORS AND FANS OF THE HUSTLE.  

While at Motive, I was tasked with creating narratives and visual worlds around new product launches for a variety of Rockstar lineups. From product shoots to lifestyle photography and even a shoot featuring true Rockstar hustlers in bespoke clothes, I was an integral part of bringing to life the vision of the brand. 

Working alongside some incredible creators—The Voorhes husband/wife photography duo, lifestyle shooter, Yuri Hasegawa, and The Tyler Twins––I helped to architect an all-new visual presence for the brand.