Rockstar Energy jumped head-first into high fashion streetwear with designer Courtney Walker. He created a limited-edition, cut-and-sew capsule collection with refined details inspired by Rockstar’s iconic star logo.

The bespoke apparel line celebrates all of the hustlers who embody the Rockstar brand. Whether their day starts at 5 AM or 5 PM, Rockstar is not only providing the fuel for their endeavors, but also the style to match.

I was brought in to bring to life the collection through the selection of the photographer—The Tyler Twins—casting, prop selection, location, and creative direction during the shoot.

As the brand gears up for a refresh in 2024, this collection stands as a testament to the evolution, community, and style brought to life from this shoot—and I was an integral part of making it happen.